Near Southside, Inc. Near Southside, Inc.

Near Southside Event


Fort Worth's Premier Festival of Local Artists

Magnolia Village South Main Village Fairmount


ArtsGoggle Artist Registration is Now Open!  

*** We have created a new and improved registration process for ArtsGoggle. Since this is a new system, you will be prompted to create a new user account. If you have registered for ArtsGoggle in the past, please use the same email address if you can.

From now on, you will access your applications at

Since its inception in 2003, ArtsGoggle has become Fort Worth’s premier festival of local arts. This free-to-the-public, family-friendly event attracts a crowd as diverse as the neighborhood itself. Each fall, Magnolia Avenue is closed to traffic and transformed into the centerpiece of an outdoor art and music festival that hosts more artists and musicians than any festival in the region.

ArtsGoggle started 17 years ago as the Near Southside's own indoor gallery night exhibition and remained almost exclusively indoors for the first decade before spilling out onto the street. In 2018, in tribute to ArtsGoggle's unique start, South Main Village businesses opened their doors in an all-day open house to show off the work of a wide array of local artists. This new ArtsGoggle feature expands the event to include more of the Near Southside and showcases fine art, music, experiential art, and unique programming inside each of the participating businesses ranging from breweries, bars and bakeries to creative firms, historic preservation projects and theaters.

Attracting a crowd of 60,000+, ArtsGoggle offers live music, artistic displays of every kind, food, drink, and fun for everyone. Unlike any event in Fort Worth, it exclusively focuses on highlighting the work of local artists, musicians and performers of all mediums and experience levels. ArtsGoggle prides itself in hosting a casual, approachable and vibrant environment to appreciate art and learn about the talents within our own community. For almost two decades, ArtsGoggle has been the launch pad for many artists showing their work for the first time. ArtsGoggle provides a supportive setting for both aspiring and professional visual artists to display, sell and seek comment on their artwork.

Embracing all arts, the event also boasts an impressive program of performance art and music. The 2018 ArtsGoggle featured more than 50 bands, many of which have members who live or work in the Near Southside. The entertainment at ArtsGoggle is diverse and showcases music from a variety of cultures and styles.


APPLICATION DEADLINE: All applications must be completed and submitted for review by midnight on Friday, August 2, 2019

DATE: Saturday, October 19, 2019

EVENT HOURS: Noon to 10pm

SET UP:  Artist and vendor set up begins as early as 8:00am, depending on your assigned block.

COST: Free to the public

ATTENDANCE: We anticipate an estimated attendance of 60,000+ attendees during the 10-hour event.



  • Artist Fee $90 PER ARTIST non-refundable application fee. This is theonly fee to participate in ArtsGoggle.  Each year as ArtsGoggle grows, so do the operating costs of the event.  The event has grown from 62 artists in 2013 to hosting more than 1,000 artists across more than 18 blocks and two miles of street closed to traffic in 2018.  In order to keep up with the infrastructure demands of producing a high-quality event, your $90 application/participation fee provides vital funding to support for festival infrastructure, adequate security, communications, event promotions, signage, and more.  Last year, generators alone cost over $30,000 and the total ArtsGoggle production expenses to now exceed $120,000.  The 2018 ArtsGoggle attracted more than 60,000 patrons and we anticipate an equally large crowd this year. Your $90 helps us make this possible. Help us, help you have a great show.


  • STUDENT DISCOUNTS AVAILABLE - Art students and children may request a discounted participation rate of $45.  To qualify for this discounted rate, please email with details about the age, schooling and professional experience of the artist.  If we are able to verify that the artist is a student or child, a promo code will be offered via email to discount your application rate.


  • Food, Sweets & Non-Alcoholic Drinks Vendor Fee - Free to apply.  $250 to participate if accepted.


  • Official ArtsGoggle Venue - Free to Near Southside, Inc. Members.  $100 for non-member venues. 


  • Musicians and performance artists may submit a free application for booking consideration.  



NSI is seeking a title sponsor, four stage sponsors and 18 block sponsors for the 2019 ArtsGoggle event.  The event provides a unique opportunity for company to promote its brand to tens of thousands of attendees while also supporting a tremendously popular community event that has become a treasured component of life in the Near Southside. Terms and benefits of sponsorship are listed on the next page. Sponsorship contributions made to Historic Southside, Inc. are deductible as charitable donations.

Title Sponsorship Y1 $20,000 | Y2 $25,000 | Y3 $30,000

Trolley Sponsor $7,000

Stage Sponsorship $5,000

Programming Sponsor $5,000

Block Sponsor $1,500



ArtsGoggle is presented by Historic Southside, Inc. and Near Southside, Inc., the non-profit redevelopment organizations working to revitalize this important urban neighborhood.

Historic Southside, Inc., managed by Near Southside, Inc., is a 501(c)(3) non-profit organization. Sponsorship contributions made to Historic Southside, Inc. are deductible as charitable donations. W-9 forms will be provided at your request.

Near Southside, Inc. is a private, member-funded, non-profit 501(c)(4) development organization dedicated to the revitalization of Fort Worth’s Near Southside. NSI began as a small coalition of Near Southside businesses and community leaders and has grown dramatically over the last two decades. We invite you to join us as we promote the redevelopment of Fort Worth’s Near Southside as a vibrant, urban, mixed-use neighborhood.



Megan Henderson Director of Events & Communications






  • You must be an artist selling or showcasing artwork that youhave made. No MLM or corporate mass production work.
  • Your artwork must be deemed appropriate for a festival environment.
  • You must be in attendance the day of the event.
  • All artists must apply individually even if you are planning to share a booth space.
  • You need to be aware of the supplies that you are required to bring to the festival, list below.


THE ART SHOWN MUST BE MADE BY THE ARTIST PRESENTPlease do not apply if you are selling factory-made or mass produced items.  No direct sales or multi-level marketing companies allowed.  Applications such as these will be rejected without refund.  Art that is clearly not the original work of the artist, that is imported or purchased from a wholesaler or artwork that is deemed inappropriate (eg: discriminatory or offensive) by Management will not be considered, and if it is identified during the festival the artist/booth attendant will be asked to leave without refund.   There is no minimum or maximum for the number of works shown.  Please use good judgement in providing enough artwork to have a strong presence but not so much that it overwhelms our booth, venue or the patrons.  Simply put, ArtsGoggle only allows for the sale of artwork made by the artist presenting it at the festival.  Reproductions of your own artwork, such as prints or giclées, are accepted.


ALL ARTISTS MUST REGISTER TO PARTICIPATE IN ARTSGOGGLE, regardless if you are sharing a booth. 


COLLABORATING ARTISTS CAN APPLY TOGETHER USING ONE APPLICATION WITH BOTH NAMES LISTED -  If the artwork shown is the EQUAL collaborative effort of two artists, you may apply only once using both names so long as each of the artists are not representing artworks made independent of the other artist.  Basically, do you both contribute to each piece of work shown?  If so, register using one application with both names.  If not, both artists must register separately.


SHARING A BOOTH? - We welcome artists to share a booth/tent space if you wish.  When filling out your application you will be able to indicate that you would like to share a booth and you can also tell us which artist you are planning on sharing with. Both artists should indicate the same “sharing” plans on their individual applications.  We require that both participating artists, regardless of sharing, register for the event.  



1.) OUTDOOR STREET BOOTH SPACE ON MAGNOLIA AVENUE This is the primary venue for artists at ArtsGoggle.  We strongly suggest that you select this location for the festival if you do not already have arrangements for another location.  ArtsGoggle closes Magnolia Avenue to car traffic from 8thAvenue to Hemphill Street, more than a mile in length, and opens the street to host more 1,000 art booths and four live music stages.  This creates an exciting atmosphere that completely transforms the street into a vibrant public space and also provides a premium experience for artists participating outdoors.  ArtsGoggle site plan aligns all of the artists booths in the center of Magnolia Ave., with artist tents placed side-by-side and back-to-back.  You may request either a 10' x 10' booth space or an expanded booth space of 10' x 20' free of charge.  WE DO NOT PROVIDE THE TENT FOR THE ARTIST.  Outdoor artists will be given street space and power for lighting, but all other supplies are the responsibility of the artist. Artist will be assigned to a specific block and will be given a scheduled arrival and set up time based on their assigned position on the street.  Artists may request a specific block assignment in the application process.  We will work to accommodate all artist requests but cannot guarantee that your request for a specific block can be fulfilled.  Artists may also request the opportunity to participate on the same block as another registered artist with the festival. We will also work to ensure we fulfill these requests to our best ability.  


2.) INDOORS AT AN OFFICIAL ARTSGOGGLE VENUE IN SOUTH MAIN VILLAGE Artists who wish to show art a location outside of the Magnolia Avenue street festival may request an indoor venue.  Indoor venues are simply Near Southside businesses who register to host an artist to display their work inside their business the day of ArtsGoggle.  Artists who apply to participate indoors will be assigned to an indoor venue in South Main Village and will receive their indoor venue assignment after registration has closed on August 2.  We strongly encourage you to reach out to businesses yourself to make indoor arrangements prior to registering.


3.) INDOORS AT AN OFFICIAL ARTSGOGGLE VENUE IN MAGNOLIA VILLAGE Magnolia Avneue’s ArtsGoggle is predominantly an outdoor art show.  WHY OUTDOORS? Over the years, it has become increasingly apparent that outdoor artists receive the greatest amount of traffic to their booths and therefore have the best opportunity for sales/exposure. For this reason, we will assign all artists to an outdoor space along Magnolia Avenue unless the artist has made private arrangements with an indoor venue prior to registering for ArtsGoggle. Artists wishing to be indoors on Magnolia Avenue must make arrangements on their own with the venue, as we are not able to help identify indoor venues for artists on Magnolia Avenue. To participate and be listed in the official ArtsGoggle program, both the artist and venue must register with the event.  Venue registration is FREE for Near Southside, Inc. Members and $100 for non-member venues.  Once you have made indoor arrangements simply complete your ArtsGoggle application with the venue address, name of business where you will be located, and contact information of your ArtsGoggle venue host.  We strongly encourage all artists wishing to participate along Magnolia Avenue to consider an outdoor space, as indoor space is very limited due to Magnolia’s continued revitalization as an entertainment district.  If you notify us that you are seeking indoor space and then are unable to identify an indoor venue, you are welcome to participate outdoors so long as you update your application BEFORE August 2, 2019 stating you will be participating as an outdoor artist.  


ELECTRICITY:  ArtsGoggle provides generators throughout the Magnolia Avenue OUTDOOR festival site for and will coordinate a power connection for each artist during set up. We are able to provide a sufficient amount of power for each artist to have booth lights (we strongly recommend using LED lights if possible) and to charge ONE small electronic device.  Our power supply is not sufficient for items with motors, fans or for booths needing a substantial amount of lighting.  If you would like to discuss additional power accommodations, please make sure to detail this request on your application.   Artists participating at ArtsGoggle at a indoor/outdoor in South Main Village or an indoor venue on Magnolia Avenue you should discuss power arrangements directly with the venue.


ARTISTS ARE RESPONSIBLE FOR PROVIDING TENT AND ALL DISPLAY ITEMS NEEDED. This includes tents, tables, chairs, lights, hanging surfaces, etc. We do notprovide tents, table or chairs to artists.  You will be responsible for bringing your own lighting and extension cords as well.  


CULINARY ARTISTS ARE NOT ALLOWED TO SELL FOOD FOR CONSUMPTION AT ARTSGOGGLE.  All food items must be packaged for consumption AFTER the event.  For example, homemade jam, packaged spice rubs, or bottled sauces are allowed to register as Culinary Artists. Homemade cookies, toffee, or popcorns are not allowed to register as Culinary Artist because they can be easily eaten on site and should instead register as Food Vendors using a different application.  Food sales for consumption at the event are the exclusive right of the ArtsGoggle food vendors who pay $250 to participate. If you would like to participate as an ArtsGoggle food vendor, please apply using that application.


NO SUBSTITUTIONS Artist positions cannot be transferred, sublet, franchised or sold to any other person, nor can they be shared with another independent artist without written approval.


APPLICATION APPROVAL Acceptance and non-acceptance of applications will be at the sole discretion of ArtsGoggle Management and will be based on the information given by the applicant on their application, meeting with approval the expectation for quality, diversity and artistic merit. 


CANCELLATIONS Notification of non-attendance is required. If no notification is given the artist will be prohibited from participating in all future events.  Your $90 application fee will not be refunded, as this is not a participation fee but instead an application fee, so even with notice of cancellation we cannot provide refunds.  


WEATHER POLICY Management is not responsible for adverse weather conditions so there are NO REFUNDS FOR THIS REASON.  The event will operate in varying weather conditions and artist must be prepared for adverse weather.  Depending on the severity of the weather forecast, ArtsGoggle Management reserves the right to delay the event opening, close early, cancel the event, or postpone to another date for the safety of all involved. If ArtsGoggle is delayed, cancelled, or postponed due to weather all artists will be notified via email with as much advanced notice as possible.  We understand the amount of time, effort and money that is required to participate in an event such as ArtsGoggle and greatly appreciate your commitment.  All decisions will be made keeping in mind the substantial investments that are made by participating artist, food vendors, sponsors, entertainers, venues and volunteers.  PLEASE, we cannot stress this enough, please keep your phone or other devices charged and handy so that you are able to monitor your email beginning 72 hours prior to ArtsGoggle and during the event.  Artists who have work that is especially vulnerable to weather must use their best judgment about the risks of participating in an outdoor event.  If an artist should choose not to participate due to adverse weather conditions, we request that the artist notify management via email.  Management will not be held responsible for any loss, damage or injury whatsoever resulting from adverse weather conditions.

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