Near Southside, Inc. Near Southside, Inc.

Near Southside Event

ArtsGoggle - Saturday, October 20, 2018


Magnolia Village South Main Village Fairmount



Artists are defined as visual artists working in studio arts. Painters, photographers, woodworkers, weavers, printmakers, sculptors, potters, jewelers, illustrators and artists of all mediums may now register online!  No MLM or mass produced works are allowed. Artwork must be represented by the original artist at the event.  The visual artist application fee is $45 and all money collected is used towards event production expenses. Check out our new, easy, step-by-step registration process. 

TO GET STARTED Click the registration button above and create a user account if you have not already done so in the past.  For example, if you registered for last year's ArtsGoggle or this year's Friday on the Green market you will already have a username and password. When you login you'll be able to access a customized user portal where you can view the ArtsGoggle application and all future artist opportunities. You can access the login link for your account from any page on the website always located at the upper right hand corner and you'll be taken to your user portal.

STEP 1 In the portal, click on the teal "Artist Registration Process" tab and create an Artist Profile.  If you participated in last year's ArtsGoggle you will already have an artist profile so please make sure to carefully review last year's Artist Profile for accuracy! You must have an artist profile before being able to access an artist application.

STEP 2 Purchase the ArtsGoggle Artist Application for $45 using our safe online payment system.

STEP 3 Fill out your ArtsGoggle Artist Application. Now that you have purchased the application it will always be accessible to you from your user portal. ALL APPLICATION INFORMATION MUST BE SUBMITTED PRIOR TO SEPTEMBER 5, 2018.  Artists who do not complete their application prior to September 5 will forfeit their position at ArtsGoggle with no refund.



ALL THREE ARTSGOGGLE MAIN STAGES HAVE BEEN FILLED AT THIS TIME.  Bands/performers still wishing to submit a booking request may do so and we will keep your information on file for future events or for other Near Southside venues who reach out requesting a talent list.

Booking Request Application is, of course, free. Panther City Exchange has booked and will coordinate all of our ArtsGoggle entertainment this fall. 



Cost to participate: FREE Near Southside, Inc. Members  |  $100 non-members

Venue status allows businesses located inside the Near Southside district boundary to participate in ArtsGoggle as an official venue.  To register as an official venue you must contribute one or more of the following to the ArtsGoggle experiences by hosting at your business:

- A artist/s showcasing their artwork whom you have made arrangements with. Artists are also required to register with ArtsGoggle.

- Live music or performance art at your expense

- An ArtsGoggle-specific menu that provides quick service food options

- An artistic experience that adds value to the event

As a venue, businesses receive placement in the ArtsGoggle program to include:

- Business name, address, website, phone number and email contact

- Brief business description of 400 characters in the digital program

- A photo of your preference

- Details about how you are participating in ArtsGoggle



Food Vendor Fee - Application is free.  If accepted, fee is $250 for NSI members / $300 for non-members

Sweets & Non-Alcoholic Drinks Vendors Fee - Application is free.  If accepted, fee is $250 for NSI members / $300 for non-members



Since its inception in 2003, ArtsGoggle has become Fort Worth’s premier festival of local arts.  The event is hosted in the Near Southside, an eclectic neighborhood of historic elegance and urbanism immediately south of the central business district of Fort Worth. This free to the public, family-friendly event attracts a crowd of 50,000+ that are as diverse as the neighborhood itself.  Residents from the nearby Fairmount, Mistletoe Heights, Berkeley Place, Historic Southside and Ryan Place neighborhoods are joined by medical district workers and visitors from throughout the region. Offering live music, artistic displays of every kind, food, drink, and fun for everyone ArtsGoggle is a wonderfully pleasant testament to the community spirit that fills the Near Southside.  

ArtsGoggle is unlike any event in Fort Worth, as it exclusively focuses on highlighting the work of local artists, musicians and performers of all mediums and experience levels.  ArtsGoggle prides itself in hosting a casual, approachable and vibrant environment to appreciate art and learn about the talents within our own community.  For more than a decade, ArtsGoggle has been the launch pad for many artists showing their work for the first time. ArtsGoggle provides a supportive setting for both aspiring and professional visual artists, to display, sell and seek comment on their artwork. 

Embracing all arts, the event also boasts an impressive program of performance art and music.  The 2017 ArtsGoggle featured more than 50 bands, many of which have members who live or work in the Near Southside.  The entertainment at ArtsGoggle is diverse and showcases music from a variety of cultures and styles. The event partners with arts organizations across Fort Worth to draw attention to their programs. In years past ArtsGoggle has hosted the Fort Worth Opera for pop-up concerts; showcased Ballet Folklorico de Azteca for a colorful dance performance; and hosted The Bucket List Jazz Band, a band dedicated to the lifelong dream of 90-year-old Jim Milam to resurrect Dixieland Jazz. 





ArtsGoggle's outdoor fun takes place along a one-mile stretch of Magnolia Avenue, the Near Southside’s signature street. The festival closes Magnolia Avenue to car traffic from 8th Ave. to South Main Street and fills 18 blocks with more 800 visual artist booths and four stages with music and performance art of all varieties. This exciting street festival atmosphere that completely transforms our Near Southside public spaces.  One of the event’s goals – along with celebrating art of all kinds – is to showcase the unique and memorable character of the Near Southside. The vibrancy and excitement of the outdoor block party captures the neighborhood spirit perfectly, as friends meet to share ArtsGoggle highlights and discoveries.  It is easy to enjoy everything ArtsGoggle has to offer.  Visitors are invited to park their cars and rediscover this revitalized urban neighborhood by foot or by bicycle, including Fort Worth Bike Sharing bikes. 



ArtsGoggle started 16 years ago as the Near Southside's own indoor gallery night exhibition and remained almost exclusively indoors for the first decade of the event before spilling out onto the street.  This year, in tribute to ArtsGoggle's unique start, more than 25 South Main Village businesses will open their doors in an all-day open house to show off the work of a wide array of local artists. This new ArtsGoggle special feature will be called Gallery at Goggle, and will showcase fine art, music, experiential art, and unique programming inside each of the participating businesses ranging from a breweries, bars and bakeries to creative firms, historic-preservation projects and theaters. In support of the Fort Worth arts community, these businesses clear their walls, rearrange furniture, and transform their traditional work environments into gallery space displaying the work of ArtsGoggle artists. Venues receive no compensation for hosting; in fact, they go to great expense and effort. This unique partnership between business and artist is a distinctive feature of ArtsGoggle. Gallery at Goggle will also include a fantastic selection of live music and performance art throughout the day. We hope you will join us for this special ArtsGoggle experience unique to South Main Village!



The event is committed to keeping artist’s fees affordable by requiring a registration fee of only $45, with no others fees to participate.  ArtsGoggle is free to the public, with no wristbands, tickets, admission costs.  Unlike many popular for-profit events in Fort Worth, ArtsGoggle is produced by a not-for-profit community organization so the event is exclusively focused on creating an opportunity to appreciate and celebrate local arts.  All funds raised for the event directly underwrite ArtsGoggle and ArtSouth, a community-led public art program managed by Near Southside, Inc. 


DATE Saturday, October 20, 2018


TIME Noon to 10:00pm


LOCATION Magnolia Avenue from 8th Avenue to St. Louis Avenue, 18 blocks


COST Free to the public 



NSI is seeking a title sponsor, four stage sponsors and 18 block sponsors for the 2019 ArtsGoggle event.  The event provides a unique opportunity for company to promote its brand to thousands of attendees while also supporting a tremendously popular community event that has become a treasured component of life in the Near Southside. Please inquire for terms and benefits of sponsorship. Sponsorship contributions made to Historic Southside, Inc. are deductible as charitable donations. 

- Title Sponsorship Y1 $20,000 | Y2 $25,000 | Y3 $30,000

- Stage Sponsorship $5,000

- Programming Sponsor $5,000

- Block Sponsor $1,500



ArtsGoggle is presented by Near Southside, Inc., the non-profit redevelopment organization working to revitalize this important urban neighborhood, in partnership with our sister organization Historic Southside, Inc.


Historic Southside, Inc., managed by Near Southside, Inc., is a 501(c)(3) non-profit organization. Sponsorship contributions made to Historic Southside, Inc. are deductible as charitable donations. W-9 forms will be provided at your request.

Near Southside, Inc. is a private, member-funded, non-profit 501(c)(4) development company dedicated to the revitalization of Fort Worth’s Near Southside. NSI began as a small coalition of Near Southside businesses and community leaders and has grown dramatically over the last two decades. We invite you to join us as we promote the redevelopment of Fort Worth’s Near Southside as a vibrant, urban, mixed-use neighborhood.



Megan Henderson Director of Events & Communications |  | cell 817.966.1880 



APPLICATION DEADLINE: Applications must be complete and submitted for review by midnight on Wednesday, September 5

DATE: Saturday, October 20, 2018 

HOURS: Noon to 10pm 

SET UP: Artist set up begins as early as 8:00am, depending on your assigned block. 

FEE: $45 PER ARTIST non-refundable application fee.  Each year as ArtsGoggle grows, so do the operating costs of the event.  The event has grown from 62 artists in 2013 to hosting more than 800 artists across more than 18 blocks closed to traffic in 2017.  In order to keep up with the infrastructure demands of producig a high quality event with the same great neighborhood experience, we ask each artist to contribute $45 as an application fee. The money collected provides vital funding to support improved communications, pre-event promotions, programs, signage and more.  We spent more than $25,000 for generators and electrical support alone in 2017 and the total production expenses now exceed $100,000.  Help us, help you have a great show. 



There is no minimum or maximum for the number of works shown.  Please use good judgement in providing enough artwork to have a strong presence but not so much that it overwhelms our venues or patrons.  Simply put, ArtsGoggle only allows for the sale of original art.  Please do not apply if you are selling factory-made or mass produced items.  No direct sales or multi-level marketing companies allowed.  Applications such as these will be rejected without refund.  Art that is clearly not the original work of the artist, that is imported or purchased from a wholesaler or artwork that is deemed inappropriate (eg: discriminatory or offensive) by Management will not be considered, and if it is identified during the festival the artist/booth attendant will be asked to leave without refund.   


ALL ARTIST MUST REGISTER TO PARTICIPATE IN ARTSGOGGLE, regardless if you are sharing a booth. 


COLLABORATING ARTISTS NEED ONLY ONE APPLICATION WITH BOTH NAMES SHOWN -  If the artwork shown is the EQUAL collaborative effort of two artists, you may apply only once using both names so long as each of the artists are not representing artworks made independent of the other artist.  Basically, do you both contribute to each piece of work shown?  If so, register using one application with both names.  If not, both artists must register separately.


SHARING A BOOTH? - We welcome aritsts to share a booth space/tent however we still require that both participating artists register for the event.  



1.) OUTDOOR STREET BOOTH SPACE ON MAGNOLIA AVENUE ArtsGoggle closes Magnolia Avenue to car traffic for more than a mile across the district and opens the street to host more 650 art booths, performance artists, and music of all varieties.  This creates an exciting atmosphere that completely transforms the street into a vibrant public space and also provides a premium experience for artists participating outdoors.  Artist will be assigned to a specific block and will be given a scheduled arrival and set up time based on their assigned position on the street.  Artists may request a specific block assigned in the application process.  We will work to accomodate all artist requests but cannot guarantee that your request can be fulfilled.  Artists may also request the opportunity to participate on the same block as another registered artist with the festival. We will also work to ensure we fulfill these requests.  Artists will be asked to place their tents in the center of Magnolia Avenue between 8th Ave. and St. Louis Ave. (Hemphill intersection will remain open) ArtsGoggle will close Magnolia Ave. to car traffic with a site plan that aligns all of the artists booths in the center of Magnolia Ave., with artist tents placed side-by-side and back-to-back.  Artist will be assigned a 10’ x 10’ booth space, the size of a standard pop-up tent, unless a larger space is request on the artist application.  You may request either a 10' x 10' booth space or an expanded booth space of 10' x 20' free of charge.  WE DO NOT PROVIDE THE TENT FOR THE ARTIST.  Outdoor artists will be given street space and power for lighting, but all other supplies are the responsibility of the artist.

2.) INDOORS AT AN OFFICIAL ARTSGOGGLE VENUE IN SOUTH MAIN VILLAGE Artists who wish to show art a location outside of the Magnolia Avenue street festival set up may may request an indoor venue.  Indoor venues are simply Near Southside businesses who are willing to allow an artist to display their work inside their business the day of ArtsGoggle.  Artists who apply to participate indoors will be assigned to an indoor venue in South Main Village and will receive their indoor venue assignment after registration has closed on September 5.  

3.) INDOORS AT AN OFFICIAL ARTSGOGGLE VENUE IN MAGNOLIA VILLAGE ArtsGoggle is predominantly an outdoor art show on Magnolia Avenue.  WHY OUTDOORS? Over the years it has become increasingly apparent that outdoor artists receive the greatest amount of traffic to their booths and therefore have the best opportunity for sales/exposure along Magnolia Avenue at ArtsGoggle. For this reason we will assign all artists to an outdoor space along Magnolia Avenue unless the artist has made private arrangements for an indoor space prior to registering for ArtsGoggle. Artists wishing to be indoors on Magnolia Avenue must make arrangements on their own with the venue, as we are not able to help identify indoor venues for artists on Magnolia Avenue. To participate and be listed in the official ArtsGoggle program, both the artist and venue must register with the event.  Venue registration is FREE for Near Southside, Inc. Members and $100 for non-member venues.  Artists are encouraged to work directly with the Magnolia Avenue indoor venue to make arragements and then both the venue and the artist would register for the festival requesting partnership with each other on their respective applications. Once you have made indoor arrangements simply complete your ArtsGoggle application with the venue address, name of business where you will be located, and contact information of your ArtsGoggle venue host.  We strongly encourage all artists wishing to participate along Magnolia Avenue to consider an outdoor space, as indoor space is very limited due to Magnolia’s continued revitalization as an entertainment district.  If you notify us that you are seeking indoor space and then are unable to identify an indoor venue, you are welcome to participate outdoors so long as you update your artist profile BEFORE September 5, 2018 stating you will be participating as an outdoor artist.  


ELECTRICITY: ArtsGoggle will be providing generators throughout the festival site for artists along Magnolia Ave. and will work during set up to coordinate power connection for each artist. We are able to provide a sufficient amount of power for each artist’s booth lights (we strongly recommend using LED lights if possible) and to charge ONE small electronic device.  The power is not sufficient to power items with motors, fans or for booths needing a substantial amount of lighting.  If you would like to discuss additional power accommodations, please make sure to detail this request on your application.   Artists participating at ArtsGoggle Venues in South Main Village and Magnolia Avenue should discuss power arrangements directly with the venue.


ARTISTS ARE RESPONSIBLE FOR PROVIDING TENT AND ALL DISPLAY ITEMS NEEDED. This includes tents, tables, chairs, lights, hanging surfaces, etc. We do not provide tents, table or chairs to artists.  You will be responsible for bringing your own lighting and extension cords as well.  


CULINARY ARTISTS ARE NOT ALLOWED TO SELL FOOD FOR CONSUMPTION AT ARTSGOGGLE.  All food items must be packaged for consumption AFTER the event.  For example, homemade jam is allowed but homemade cookies are not.  Food sales for consumption at the event are the exclusive right of the ArtsGoggle food vendors who pay $250 to participate. If you would like to participate as an ArtsGoggle food vendor, please apply here.



Artist positions cannot be transferred, sublet, franchised or sold to any other person, nor can they be shared with another independent artist without written approval.



Acceptance and non-acceptance of applications will be at the sole discretion of ArtsGoggle Management and will be based on the information given by the applicant on their application, meeting with approval the expectation for quality, diversity and artistic merit.


CANCELLATIONS Notification of non-attendance is required. If no notification is given the artist will be prohibited from participating in all future events and any monies paid will not be refunded.  Your $45 application fee will not be refunded, as this is not a participation fee but instead an application fee, so even with notice of cancellation we cannot provide refunds. 


WEATHER POLICY Management is not responsible for adverse weather conditions so there are NO REFUNDS FOR THIS REASON.  The event will operate in varying weather conditions and artist must be prepared for adverse weather.  Depending on the severity of the weather forecast, ArtsGoggle Management reserves the right to delay the event opening, close early, cancel the event, or postpone to another date for the safety of all involved. If ArtsGoggle is delayed, cancelled, or postponed due to weather all artists will be notified via email with as much advanced notice as possible.  We understand the amount of time, effort and money that is required to participate in an event such as ArtsGoggle and greatly appreciate your commitment.  All decisions will be made keeping in mind the substantial investments that are made by participating artist, food vendors, sponsors, entertainers, venues and volunteers.  PLEASE, we cannot stress this enough, please keep your phone or other devices charged and handy so that you are able to monitor your email beginning 72 hours prior to ArtsGoggle and during the event.  Artists who have work that is especially vulnerable to weather must use their best judgment about the risks of participating in an outdoor event.  If an artist should choose not to participate due to adverse weather conditions, we request that the artist notify management via email.  Management will not be held responsible for any loss, damage or injury whatsoever resulting from adverse weather conditions.

You might Also be interested in: